Become A Systems Thinker
Everything that's relevant to our existence has a purpose which plays a vital role in a system. - To be relevant in your industry you need to become a 'Systems Thinker'.
Let's look at the world and point out the most valuable systems and purposes to man kind.
The Galaxy - Has a Solar System that's made up of planets, every planet is interconnected, different elements have a cause and effect on every other planet. - It's purpose is to keep balance.
The Earth - Has an Ecosystem (Nature) As Humans we live in nature, there's trees that have a purpose to supply oxygen, to do that they require water which comes from 'The Water Cycle' - The sun evaporates the water to the clouds, warms the clouds and rain drops down.
The Sun's purpose is to make things grow.
The Earth's purpose is to grow vegetation.
Water has a purpose to keep us hydrated.
The best system in the world is Nature - It's smarter than Humans!
Stay with me...
So we've identified both the Galaxy and Earth follow very important systems that are core to the human existence. - Let's look at humans.
Humans - The human body functions on multiple systems to keep us alive, for example: Circulatory System, Respiratory System, Nervous System, Immune System, Digestive System, Cardiovascular System, Reproductive System.
Humans live in society. In society we have Social Systems and Legal Systems.
As children we attend school are to learn two keys systems. The Language System and the Numbering System. When we become adults we get into business and use the numbering system to create Accounting Systems to identify profit and loss.
As humans, for entertainment we play musical instruments and team sports. Both have rules and process so human understand how to play.
When we observe this understanding, humans operate and interact better with systems that have a purpose for groups of individuals to collaborate.
In business there are key components in a Brand's Strategy that have a cause and effect on each other. An example is Customer Support, this is often overlooked. Ive had personal bad experiences where after-sale customer support has been outsourced or passed onto staff with little to no training. This is because customer support doesn't influence income directly. - Well thats how a component thinker sees it.
A systems thinker will look at the complete brand experience and realises if that person has spent money with the company, and has an after sale question and you take our time too respond, or respond badly, or in fact you don't respond at all, the chances are they will become frustrated and in the future when you have something new to sell (which is highly likely) the chances are they wont purchase from you again. When a customer has an amazing experience they will rave about you to their friends and family! - Customer Support is just as important as the sale its self.
So let’s look at examples of service business with one service product to sell, that operate on systems with a purpose, making a huge impact.
Joe Wicks, The Body Coach - The Biggest name in the UK for Personal Training (A highly saturated industry). When Joe launched his website he offered a packaged service product called the 90 Day SSS (Shift, Shape, Sustain)... 5-6 years later, he still offers the same service, except heavily refined called the 90 Day Plan. - Joe has the audience and finances to offer more services, but he stick to his plan!
Naturally we think by offering more services we will increase the chances for more opportunities in business. While that is partly true, this comes with huge consequences… If Joe was to offer a second service that was not an extension of The 90 Day Plan he would be doubling his teams work load. More pressure on the team could result in mistakes and unsatisfied customers, if this was to happen it would not only effect the new product, it would have a major impact his core product and potentially damage his business as a whole.
F45 - A gym that has systematic process structured to facilitate functional fitness for 45 minutes. - The fastest growing in-demand business franchise in the world throughout all industries in 2019. You arrive 10 minutes before class, there is a circuit demo where you line up on the blue track, you have a group warm up before a functional fitness circuit for 45 minutes followed by high fives! - People arrive they follow the system and people get results.
If you're a service-based business owner wanting to make a real impact on peoples lives you've got to make it before it can matter!
Gordon Ramsey's Kitchen Nightmares - Messy unorganised restaurants, Gordon Ramsey simplifies everything puts systems in place. The 'Service Product' (which is the menu) Gordan Ramsey simplifies with only a handful of options so it can be delivered at a high standard from day one. - Six Starters / Six Mains / Six Desserts. Everything is has potential to be delivered with perfection as practise makes perfect. Add more food to the menu and you're adding more pressure on the team to deliver. - After a few weeks 'every' restaurant is thriving with business!
Burger & Lobster - A business pushing this philosophy to the extreme. Do you want a burger or a lobster? People go there knowing the process and what to expect and the staff will only get better at cooking and refining that process with time way ahead of any possible competition. - The result is the customers expectations are always achieved, so they go home, tell their friends and family and bring them along next time.
It will be easier to hire staff and teach them a system, with the added bonus you know the specific tasks required for the role that the individual has to master. - You're guaranteed to hire a team of experts!
Let's say you was considering opening a burger restaurant and you’re a component thinker, it’s highly likely that the first thing you would be asking yourself is how can I make the ultimate burger for my business to be successful? - You don’t necessarily have to build the best product, you have to built the best experience!
McDonald’s - They’re not trying to build the best burger, yet they are one of the most popular restaurants in the world and have been for decades! No bespoke menus, everything is cooked and served following a systematic process, to the extreme that they are a restaurant without chefs! - The customers know what to expect and they 'keep coming back!'
Five Guys - has a regimented process, similar to McDonald’s, however they're triple the cost of a Mc Donald’s and they too have a constant que of customers wanting to eat-out at their restaurants. This shows that the price tag is irrelevant. - the customer experience business model always wins!
So what's your purpose and what systems and processes can you put in place to deliver your solution? Keep it simple! get fancy later... (If fancy is required). Picture your business as a drive thru, whats happenings at each stop?