Facebook Instant Exposure
Ok so the tactics we've used on Twitter... Now we're going to repeat the process and pin our services to the top of our Facebook page. Remember even if Facebook is not your preferred go to platform right now, that doesn't mean it's not for your customers.
This is very simple, very effective, yet very few businesses do it!
Let's make sure we are taking advantage of this exposure by setting the first 'post' they read as a promotional link direct to your services sales page. This is known as a 'Pinned Post' in Facebook, every other 'post' you send will display below this 'Pinned Post'.
Here is an example of my Facebook account, everyone who visits my page the first post they read is a direct link to my Brand Ecosystem Creative Service.
So let's build this, It's very quick and simple. -You have everything set up ready in Leadpages, As we did this for your Twitter Account.
Login to your Facebook Account and head over to your Facebook Page.
Select Create Post. (You will get a popup, like below)
Remember this is a Post that's pinned to the top of your Facebook Business Page. So I'd recommend the heading formula - "I help NICHE to get RESULT so they can SOLUTION." followed by your website address.
Make sure the website address is the direct url to your 'sales page' and not the main website home page. (eg. www.stuartlawes.co.uk/toolshed NOT www.stuartlawes.co.uk) This is to cut the chase and take them direct to the page where we want visitors to take action.
Hit Post! - Here is my example above. (The image will automatically load when you input your website url: eg. www.stuartlawes.co.uk/toolshed)
Now view your page once you have selected 'Post' and you will see your new live post.
Select the 'Three Dots' top right of the post. (pic above)
Select 'Pin to top of page'.
Now you should see 'PINNED POST' at the top left and you're done.
Reminder, you can update the content in the website editor of Leadpages in the future and this will automatically update where the information that has been shared. 🤩