Tool Shed ūüŹö

I help professionals position their services online to be noticeable, memorable & shareable.

Why Leadpages? Their platform is built with a single purpose... to turn visitors in to paying customers. Their training and guidance works in sync with what I'm educating, not to mention it's super easy to use.
BRAND ECOSYSTEM¬†ūü§ď
Five programmes required to build a successful business online!
GoDaddy >  A Website Domain Name (eg. www.lawesey.co.uk)
A Professional Business Email >  G-Suite is Gmails Business Email platform, meaning it ends with @~yourdomain~.co.uk
A Website Built For Conversion >  A platform built with a single purpose, to turn website visitors in to customers.
The Interaction Model >  Relationships = Interactions over time.
FreeAgent >  UK Accounting software simplified and in real time. No scary tax bills!

Course Creation: Once you have a successful business online, at some point you will reach capacity. Only then should you start to look at converting from a 'Done For You' service to a 'Done With You' or 'Do It Yourself' course.

STRATEGY / PLANNING ūü§Ē
Keyword Planner¬†>¬† Using the right keywords gets you in front of the right tribe‚Äč‚Äč!¬†-¬†Free
Google Trends >  Is your idea trending online? Plan when's best to market. - Free
‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚ÄčBuild A¬†Customer Persona¬†>¬† Understand your tribe and know how to approach them.¬†¬†-¬†Free
Plan Your Customers Journey >  Plan every step of the customer process and refine.  - Free
Answer The Public >  Discover What questions your tribe asks. Use this tool for Blog topics. - Free

ADMIN / OPTIMISATION ūüďö
Google Voice > A smart phone number. A Voice number works on smartphones and the web so you can place and receive calls from anywhere.
Google Analytics >  Find out who, where and How many people visit your website in real time.  - Free
Streak >  Manage Leads from your G-Suite account. - Option if you don't use Active Campaign CRM
Rebump >  Automated follow-up messages for G-Suite. Bump your emails to the top.
Termsfeed >  Software to generate legal Docs. Privacy Policy / T&Cs. - Free
Freelancer Rates¬†> ¬†A guide to the rates you should expect to be paying creatives.‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Ä謆¬†-¬†Free
Stripe Payments¬†> ¬†Collect invoice payments via links embedded in emails.‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Ä謆-¬†Built¬†into FreeAgent¬†and Leadpages
GoCardless¬†> ¬†Collect recurring payments.‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Ä謆- Built¬†into FreeAgent

TYPOGRAPHY ‚úćÔłŹ¬†
Moments With Type >  A creative guide for using fonts on the web. - Free
Sessions With Type >  An experiment of type. Inspiration. - Free
Font Combinations >  A tool for pairing fonts. - Free
The Noun Project¬†>¬†¬†The worlds visual language, the most diverse collection of icons ever.¬†-¬†Free‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč
KernType¬†>¬† A kerning game.¬†What's your Score? Share with me on social.¬†-¬†Free‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč

DESIGN¬†ūüé®
My creative go to tool is the Adobe Creative Cloud, I appreciate these are professional tools that take time to learn, but the below are alternative useful shortcuts.
Toptal >  Website patters and texture background. - Free  (Example I used on the testimonials)
Adobe Stock Photo >  Signup or use for creative direction with your designer.
Image Compressor >  Compress and optimise your images Up to 90% file size reduction. - Free
Brands Of The World >¬† Download global brands logos in vector format.¬†-¬†Free¬† ūüôĆ

VIDEO¬†ūüé¨
Animoto >  Simple video creation tool.
Temi >  Speech to text transcription service for your videos.
Epidemic >  Unlimited Music, Sound effects for your videos.
Vid IQ >  Grow your Youtube Channel. - Free Chrome Plugin
Tube Buddy >  Video Optimisation and Management. - Free Chrome Plugin

WEBSITE ūüĎ©‚ÄćūüíĽ
Website Grader > ¬†Grade¬†your site against key metrics.‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Ä謆-¬†Free‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč
Broken Link Checker >  Checks your website for Bad/Broken Links. - Free
Siteliner > ¬†Find Duplicate Content on your website.¬†‚Äč‚Äč‚Äč‚Äč‚Äč‚Ä謆-¬†Free
Google Page Speed Insights¬†> ¬†Make your web pages fast on all devices.¬†‚Äč‚Äč‚Äč‚Äč‚Äč‚Ä謆-¬†Free
HotJar >  Heat Mapping. The fast & visual way to understand your users.
Who.is¬†> ¬†Tells you the owner of the website.‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Ä謆-¬†Free
Built With >  Find out what programmes websites are built in. - Free
HTML Conversion¬†> ¬†Convert text into HTML.‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Ä謆-¬†Free¬†
Web Capture >¬†¬†Full page website screen grab.‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Ä謆-¬†Free
To Text >  Strip Text from a Website. - Free

SOCIAL¬†ūüď£
Dux-Soup >  Automatically view Linkedin prospect profiles, endorses their skills. - Free Chrome Plugin
Later >  Plan a month of Instagram posts in advance.- Free
Link Tree >  A popup to display multiple website links on Instagram.- Free
Adobe Spark Post > ¬†Create impactful social graphics fast and on brand.‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč

OUTBOUND MARKETING ūü§ė
Amazing outreach tools for when you know the company you want to work with.
Hunter >  Find email addresses in seconds and connect with the people that matter for your business.
Heepsy >  Search influencers to promote you. The best influencer search engine worldwide.

SEARCH ENGINE OPTIMISATION ūüĒć
There is three ways to appear on page one: PPC / Local Directories / Organic (SEO)
SEO Quake >  Check any webpage for a selection of SEO parameters. - Free Chrome Plugin
SEOptimer > ¬†SEO Checker. Improve your website, rank better in Search Engines.‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Ä謆-¬†Free
Google My Business >  Business listing in Google Local Search Maps. - Free
Moz Local >  Check your local directory listings are consistent. - Free
Quora¬†>¬† Guest Blog!¬†More powerful than blogging on your own website starting out.¬†- Free‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč
SEM Rush >  SEO, PPC, content, social media and competitive research. 
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