Why Leadpages? Their platform is built with a single purpose... to turn visitors in to paying customers. Their training and guidance works in sync with what I'm educating, not to mention it's super easy to use.
BRAND ECOSYSTEM 🤓
Five programmes required to build a successful business online!
GoDaddy > A Website Domain Name (eg. www.lawesey.co.uk)
A Professional Business Email > G-Suite is Gmails Business Email platform, meaning it ends with @~yourdomain~.co.uk
A Website Built For Conversion > A platform built with a single purpose, to turn website visitors in to customers.
The Interaction Model > Relationships = Interactions over time.
FreeAgent > UK Accounting software simplified and in real time. No scary tax bills!
Course Creation: Once you have a successful business online, at some point you will reach capacity. Only then should you start to look at converting from a 'Done For You' service to a 'Done With You' or 'Do It Yourself' course.
STRATEGY / PLANNING 🤔
Keyword Planner > Using the right keywords gets you in front of the right tribe! - Free
Google Trends > Is your idea trending online? Plan when's best to market. - Free
Build A Customer Persona > Understand your tribe and know how to approach them. - Free
Plan Your Customers Journey > Plan every step of the customer process and refine. - Free
Answer The Public > Discover What questions your tribe asks. Use this tool for Blog topics. - Free
ADMIN / OPTIMISATION 📚
Google Voice > A smart phone number. A Voice number works on smartphones and the web so you can place and receive calls from anywhere.
Google Analytics > Find out who, where and How many people visit your website in real time. - Free
Rebump > Automated follow-up messages for G-Suite. Bump your emails to the top.
Freelancer Rates > A guide to the rates you should expect to be paying creatives. - Free
Stripe Payments > Collect invoice payments via links embedded in emails. - Built into FreeAgent and Leadpages
Moments With Type > A creative guide for using fonts on the web. - Free
Sessions With Type > An experiment of type. Inspiration. - Free
Font Combinations > A tool for pairing fonts. - Free
The Noun Project > The worlds visual language, the most diverse collection of icons ever. - Free
KernType > A kerning game. What's your Score? Share with me on social. - Free
My creative go to tool is the Adobe Creative Cloud, I appreciate these are professional tools that take time to learn, but the below are alternative useful shortcuts.
Adobe Stock Photo > Signup or use for creative direction with your designer.
Image Compressor > Compress and optimise your images Up to 90% file size reduction. - Free
Brands Of The World > Download global brands logos in vector format. - Free 🙌
Website Grader > Grade your site against key metrics. - Free
Broken Link Checker > Checks your website for Bad/Broken Links. - Free
Siteliner > Find Duplicate Content on your website. - Free
Google Page Speed Insights > Make your web pages fast on all devices. - Free
HotJar > Heat Mapping. The fast & visual way to understand your users.
Who.is > Tells you the owner of the website. - Free
Built With > Find out what programmes websites are built in. - Free
HTML Conversion > Convert text into HTML. - Free
Web Capture > Full page website screen grab. - Free
To Text > Strip Text from a Website. - Free
Dux-Soup > Automatically view Linkedin prospect profiles, endorses their skills. - Free Chrome Plugin
Later > Plan a month of Instagram posts in advance.- Free
Link Tree > A popup to display multiple website links on Instagram.- Free
Adobe Spark Post > Create impactful social graphics fast and on brand.
SEARCH ENGINE OPTIMISATION 🔍
There is three ways to appear on page one: PPC / Local Directories / Organic (SEO)
SEO Quake > Check any webpage for a selection of SEO parameters. - Free Chrome Plugin
SEOptimer > SEO Checker. Improve your website, rank better in Search Engines. - Free
Google My Business > Business listing in Google Local Search Maps. - Free
Moz Local > Check your local directory listings are consistent. - Free
Quora > Guest Blog! More powerful than blogging on your own website starting out. - Free
SEM Rush > SEO, PPC, content, social media and competitive research.